Welcome to Destination Research
delivering results : measuring what matters
Are you in the business of providing unique experiences? Are you looking for new ways to appeal to existing and new visitors? We can help you obtain all the information you need to make your operation a success.
Welcome to Destinations Research. We are a fully independent research and analytics agency.
Our key strengths...
> Strong focus on measuring visitor satisfaction, audience segmentation and perceptions
> National recognition in tourism and events impact evaluation
What can you expect from us?
Comprehensive analysis: We use our specialist knowledge to dig deeper and give you a clear idea of the real issues affecting the tourism industry.
Insight: You will find a flow of information on our website, in our reports and via our FREE and popular Insight Update email service.
Knowledge and expertise: In short, we are committed to delivering first-class research and insights that will help you make informed decisions and reduce risk.
Our recent work
Our aim is to establish long-lasting working relationships with destinations, businesses, and cultural organisations to develop sound insight and evidence-based advice. We have extensive knowledge and experience managing confidence monitors, consumer, business, and opinion surveys.
We are one of the leading providers of tourism modelling research using the Cambridge Model. As licence holders, we have completed hundreds of reports for destinations across England, Scotland, Wales and the Isle of Man.
Some of our studies include a mixture of economic model-based assessments with full evaluations resulting from extensive consultation. The findings of our research are often used as an evidence base for policy documents, economic, tourism and cultural strategies, as well as to support funding bids.
Products and Services
We are experts in economic impact modelling and visitor impact evaluation. We have been involved in a range of tourism modelling activities, producing reports on the volume and value of tourism at the local level, measuring the contribution of new tourism ventures to the local visitor economy, and appraising the visitor impacts of existing tourism initiatives, marketing campaigns, and events.
Our other key focus is audience research. From visitor satisfaction to identifying and segmenting target markets (visitors and non-visitors), and understanding perceptions of your area as a visitor destination—what deters some people from visiting and what might make them change their mind.
Cambridge Model
Economic impact of tourism to towns, cities, districts, counties and national landscapes.
Tourism Impact Evaluation Model
Audience research - Perceptions and Segmentation
Destination Surveys
Visitor Satisfaction Surveys - Do you meet visitor expectations? What works and what needs improving?
Mystery Shopper - Your destination as seen from the visitor's perspective.
Marketing Campaign Evaluation
Business Monitors
How’s the local industry performing? Give your members a voice to report on issues affecting their performance and their concerns.
Kind words from our clients...
Quality Assurance
Memberships
Member of Tourism Society (MTS)
Tourism Management Institute (TMI) Market Research Society (MRS)
Code of Conduct
MRS Code of Conduct
Tourism Society's Tourism Consultants Network (TCN) Code of Conduct.
Assurances
Adhere to the Data Protection Act
Registered under GDPR 2018.
Professional indemnity and public liability insurance
MRS Membership No. 2207697 Data Protection Registration (ICO) No: ZA166930 Please read our GDPR & Privacy Policy Please read our website Terms and conditions
Sign up for Insights Updates
- We will send you regular updates pointing to the latest research and statistics. Nothing else.
- We don't pass on your contact details to anyone.
- We don't clutter your inbox with unnecessary emails.
- It's FREE. We don't charge for our Insights update service. Not a single penny.
- You can unsubscribe at any time.
Sign up to our newsletter
Contact Us
Destination Research Ltd.
Sergi Jarques
Director
T: 01206 392528
M: 07867 474581
Our offices:
Destination Research Ltd.
Franciscan House
51 Princes Street
Ipswich
Suffolk
IP1 1UR
Destination Research Ltd.
45 Colchester Road
Lawford
Manningtree
Essex
CO11 2BA