Welcome to Destination Research
delivering results : measuring what matters
Welcome to Destination Research, a fully independent market research agency dedicated to helping tourism organisations thrive.
Are you in the business of providing unique experiences? Are you seeking innovative ways to attract both existing and new visitors? Look no further, as Destinations Research is here to assist you in obtaining all the necessary information to ensure the success of your operation.
Our key strengths include a strong focus on measuring visitor satisfaction, audience segmentation, and perceptions, as well as national recognition in tourism and event impact evaluation.
What can you expect from us?
Comprehensive analysis: We use our specialist knowledge to conduct in-depth research and provide you with a clear understanding of the key issues impacting the tourism industry.
Insight: Stay informed with a steady stream of information available on our website, in our reports, and through our popular and FREE Insight Update email service.
Knowledge and expertise:
We are committed to delivering first-class research and insights that will empower you to make informed decisions and minimise risks. Partner with us to innovate and grow with our support.
Our recent work
Our goal is to establish enduring partnerships with destinations, businesses, and cultural organisations in order to provide valuable insights and evidence-based recommendations. With our extensive knowledge and experience in managing confidence monitors, consumer, business, and opinion surveys, we are well-equipped to offer high-quality services.
We are proud to be recognised as a leading provider of tourism modelling research using the Cambridge Model. As licensed owners, we have produced numerous reports for destinations throughout England, Scotland, Wales, and the Isle of Man.
Our research services are designed to provide you with valuable insights into the most current trends in the tourism industry. These include factors such as cost of living, well-being, sustainability, accessibility, and perceptions of your destination.
The results of our research are frequently used as a foundation for policy documents, economic, tourism, and cultural strategies, as well as to strengthen funding proposals and to inform marketing campaigns.
Products and Services
We specialise in economic impact modelling and visitor impact evaluation. We provide detailed reports on the volume and value of tourism at the local level. Our expertise also includes appraising the visitor impacts of new and existing tourism initiatives, marketing campaigns, and events.
In addition to economic impact modelling, we focus on audience research. Our services range from assessing visitor satisfaction to identifying and segmenting target markets, both visitors and non-visitors. We also delve into understanding perceptions of your area as a visitor destination, pinpointing what deters some people from visiting and exploring strategies to change their minds.
Cambridge Model
Economic impact of tourism on towns, cities, districts, counties, and national landscapes.
Tourism Impact Evaluation (TImE) Model
Our holistic event impact assessment includes the economic, social, and environmental impacts of your event or festival.
Audience research - Perceptions and Segmentation
Destination Surveys
Visitor Satisfaction Surveys - Do you meet visitor expectations? What works and what needs improving?
Mystery Shopper - Your destination as seen from the visitor's perspective.
Marketing Campaign Evaluation
Business Monitors
How’s the local industry performing? Give your members a voice to report on issues affecting their performance and their concerns.
Kind words from our clients...
Quality Assurance
Memberships
Member of Tourism Society (MTS)
Tourism Management Institute (TMI) Market Research Society (MRS)
Code of Conduct
MRS Code of Conduct
Tourism Society's Tourism Consultants Network (TCN) Code of Conduct.
Assurances
Adhere to the Data Protection Act
Registered under GDPR 2018.
Professional indemnity and public liability insurance
MRS Membership No. 2207697 Data Protection Registration (ICO) No: ZA166930 Please read our GDPR & Privacy Policy Please read our website Terms and conditions
Sign up to receive Insights Updates
- We will send you regular updates pointing to the latest research and statistics. Nothing else.
- We don't pass on your contact details to anyone.
- We don't clutter your inbox with unnecessary emails.
- It's FREE. We don't charge for our Insights Update service. Not a single penny.
- You can unsubscribe at any time.
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We have paused all communications on X, and Bluesky is now our primary social media outlet for tourism and research updates. You can follow us on @destresearchltd.bsky.social
Our offices:
Destination Research Ltd.
Franciscan House
51 Princes Street
Ipswich
Suffolk
IP1 1UR
Destination Research Ltd.
45 Colchester Road
Lawford
Manningtree
Essex
CO11 2BA
Any Questions? Let Us Know...
We aim to respond within the next business day (if not sooner).
Any questions? Let us know... (we aim to respond within 24 hours)
